Dear Chipotlies

I started to record a video but I decided my words come out much better and more censored  when I write. So hear it goes.

Dear Chipotlies,

Your latest marketing scheme has left me full of disappointment and rage. I call it a scheme because that is exactly what it is. A marketing ploy full of fictitious information and lies to scare the public into purchasing what you deem as “safe” food products.

As a fourth generation farmer my family has dedicated our entire lives to ensuring the well-being and care of animals and tending to the land to deliver a safe product to our consumers. We do not get to take vacations, sleep in, or days off. Our animals need cared for 24 hours a day, 7 days a week and 365 days a year. It doesn’t matter if we are in the middle of a blizzard, a flood or if it is the hottest day of the year. Our priorities lie with the well-being of our animals and ensuring the have fresh water and food, a dry, warm and safe place to reside and free of illnesses. We are so confident in our products being safe that we too consume them and feed them to our family and friends.

Instead of bashing the hand that literally supplies your business with products to make a profit maybe you should take a step back and consult with a farmer before your next advertising campaign. If you keep up your current path of destruction you are going to find yourself out of business because you won’t be able to find a farmer in the United States that wants to supply you with food products.

Your “scarecrow” advertisement shows just how little you know about agriculture and how food comes from the farm to the plate of the consumer. IF food isn’t coming from the farmer where do you want it to come from? Thousands of people go hungry every day due to a shortage of food and instead of finding a way to help with this issue you are trying to make more people go hungry everyday by threatening their food source. This is due to the decrease in the number of farms and the rapidly increasing population. How can farmers produce enough food to feed the world using the same methods that were created 60 years ago? That’s like telling everyone we should go back to writing letters as our major form of communication and get rid of your iphones, wireless internet and email. Are you really that moronic? Along with that obesity is the leading disease in the United States and instead of encouraging people to eat local,fresh produce from the farmers that is actually healthy for them, you are encouraging them to come to Chipotle and eat your over-priced, out of control portion sized, calorie ridden food.

There is no factual information that organic and all-natural is better for human consumption and health. In fact their are LESS standards administered to control safety of food products in products labeled organic or all-natural than those that are not. The USDA and FDA have set high standards to ensure the safest quality product is delivered to the consumers. It is just a method to charge more money for the same product. My great-grandfather consumed lard, ate red meat everyday of his life and lived to almost be 100 years old with little health issues.

Your website is full of hypocritical statements with little to know factual information in them. And then you tell people that you can’t always assure this safe product in your disclaimer line because in some areas it is to hard to find, but you will let your consumers know! This is the biggest line of crap I have ever read. The reason you can’t ensure this product is because you have to pay extra money to find it and you want to advertise having it but actually sell the cheapest product you can find.

I hope you realize you have lost alot of consumers because you have directly threatened the livelihoods of thousands of people. The old saying “think before you speak” could be beneficial for your organization at a time like this. Enjoy your all-natural chicken and let me know when you find a better answer for supplying the world with food than from the farmers.

Sincerely,

One Pissed Off Farm Girl

Other references:

Hey Chipotle

Chipotle continues to use fear to sell its burritos

Chipotle changes its tune on beef

ChipotleDemonizes Agriculture

Accepting Imperfections

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This post comes as a result of a certain heifer in our shoestring this summer, known by my family as “red rose”, but for an outsider there is one thing they can’t get past when they look at her. It is her imperfection. See red rose got a stick stuck in her ear as a baby and as a result has a crinkled ear on her show side. Every single person livestock person that looks at my heifer instantly ask what happened to her ear. After having this question asked to me about 200 times I realized how much our society really cannot accept anything below perfect. I just want to point out that nothing but the man who walked on water and healed the blind to see is perfect. We all have a flaw(s) whether big and small. We need to look beyond the one flaw and find everything that is good in an individual. We need to reminded of the saying don’t judge a book by its cover.
As far as my heifer is concerned her ear is a long way from her heart and she will be a wonderful donor cow for my herd.

Heat Advisory…I SAID IT’s TOO HOT!

For many of you it may be nothing, but a sign that you won’t be mowing your yard tonight and the kids will be playing inside as you head to your office job where you can soak in the a/c all day. This summer I haved joined that crew as I finish my summer internship, but to livestock producers across the country the words HEAT ADVISORY, RECORD HIGHs and anything else involving hot weather means one thing….LOTS OF SWEATING! For my grandpa, dad and uncle it means that our cattle need to be checked on more than once and a sure bet that some calves are probably going to need doctored.

My family raises purebred Shorthorn cattle, its our livelihood, and to make it such our number one priority has to be the health and well-being of our animals. In reality our animals get better treatment than our own bodies do at times. When battling the heat, my family works twice as hard at keeping everything cool by being sure the have shade, water, and the proper diets to keep them healthy. Extreme heat most likely will result in doctoring several calves that develop breathing problems and treating for external parasites that will most likely flock all of the herd. trust me its not fun.

On top of that during this EXTREME HEAT, we are smack dab in the middle of show season, so my sister is getting up early to put our show calves under fans and rinse them to help cool them off and keep the hair she has worked so hard to grow. Along with that she is getting up early to drive the truck and trailer to the next show so they are done traveling before it gets too hot! She will unload the cattle and quickly set up the stalls so she can get the cattle under fans, provide them with water and get them a bath before they bake from the heat. All the while she will sit with them all day long to clean up after them and be sure the don’t become overheated.

So for any of you sitting in your office job in the A/C who think that farmers and livestock producers don’t properly care for their animals, go sit outside for awhile and for every drop of sweat you feel triple that for the sweat coming from my dad and sister while caring for our animals in conditions where everyone is warned to “stay inside”!

Going to sweat my @$$ off at state fair!!

Emily

Check out this link to a great article about heat and showing livestock: http://www.gosanangelo.com/news/2011/jul/23/livestock-relies-on-humans-during-heat/

Everything Happens For A Reason

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Just a quick post today, but about something that I am a firm believer in. Recently, through my travels I watched as several juniors dreams may have been crushed, or they were put in a situation they weren’t prepared to face. From a father having a heart issues and being in the hospital during Jr Nationals, to not making the junior board, to not being named a a national breed queen, to just simply not placing as well with a heifer. I watched the tears and the broken dreams scatter across the paths of my journies, however instead of feeling sorry for those individuals I choose a different path. To those I knew, I said a comforting word and reminded them that : Everything Happens for a Reason”. I am and always have been a firm believer in this saying. We may not understand why at that moment, tomorrow or the next day, but someday we will be thankful that things turned out like they did. There have been many times I have worked my butt off for things I wanted, and didn’t get anything for my work. Eventually, it became clearer why those things didn’t work out and some things I still don’t understand; however I realize that God has a plan for me and he has provided me with so many things that I should be thankful for such as: a loving family, a healthy family, great friends, a home, food, and a life of showing cattle.  I am writing all of this to remind everyone to be thankful for what we have, pray everytime you get a change, and the next time things don’t work out just the way you had hoped, remember that EVERYTHING HAPPENS FOR A REASON and look ahed to the positives that are waiting for you. I challenge each and everyone of you to wake up everyday and write down 3 things you are thankful for, without repeating, so that you start each day off in a positive light and are reminded to be thankful for all that you have.

“When Life Hands You Lemons, Make Lemonade”-

Emily